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An arrow is an obvious, yet unobtrusive way of showing readers exactly where their focus should be.Īn arrow is so effective at directing readers’ attention, one experiment from CXL found that it outperformed three other types of visual cues at driving conversions. Perhaps the most straightforward visual prompt is the humble arrow. Since your company’s homepage is often someone’s first exposure to your brand, visual cues like these can ensure that visitors flow through the site and come away with a strong understanding of what you or your product have to offer. Visual prompting comes in several forms, from obvious symbols (like arrows) to the specific selection of colors that dominate your brand. The cues reduce the clutter on a page or ad while also communicating important info.

Visual prompts are especially important online, where users are constantly being barraged with ads, graphics, and text all vying for their attention. Visual cues assist UX design in achieving those aims. UX design is the process of creating a product, such as a web page, that is easy for users to navigate and helps them solve their problems faster. Visual cues are vital for providing a seamless user experience (UX).

These tiny details come prepackaged with expectations, working as a sort of mental shortcut for users. Visual cues are design elements on webpages, ads, and other digital marketing channels that help people make sense of information quickly. What are visual cues in digital marketing?

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Related : How to Develop a Unique Brand Identity. As this article details, there is a strategy for choosing and implementing specific cues for each brand and the call to action you want the consumer to respond to. This guide explores what visual cues are, the power often simple imagery can have in reinforcing your branding message, and which visual cues you should use to optimize the impact of your marketing materials. A brand’s website or ads should be optimized in such a way that they help potential customers find solutions to their problems-quickly.

Your digital marketing efforts are no different.

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Whether you sell software or razors, you’re in the business of solving people’s problems. If your content isn’t visually optimized, you’re losing money. Visual cues in digital marketing influence users to click stuff and make decisions.